In this webinar, we will discuss how for many people, owning and using a car symbolizes social status and personal image and how this symbolic value reinforces car consumption. In addition, we will discuss the key differences between age and generational effects and the tools that are needed to disentangle them. Lastly, we will then summarize recent findings on whether or not Millennials truly differ from previous generations in terms of their car ownership and use, as well as Millennial attitudes toward cars and urban living.

Speakers:
Joanna Moody, Ph.D., Research Program Manager, Mobility Systems Center, MIT Energy Initiative (MITEI) 
Brianne Eby, Senior Policy Analyst, Eno Center for Transportation

Joanna Moody is the Research Program Manager for the MIT Energy Initiative’s Mobility Systems Center and a coordinating author of Insights into Future Mobility, a new report culminated from MITEI’s three-year Mobility of the Future study. Joanna coordinates a team of multidisciplinary researchers exploring the future of the transportation sector in a decarbonizing world. Her research uses econometrics and psychometrics to explore the interactions between attitudes and individual travel behavior, with a particular focus on understanding alternatives to private car ownership and use.

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